DETROIT
– Did you know there are people who watch the Super Bowl for the game? Fools, right?
Editor’s note: If the Lions make it, none of us are fools, I want to make that clear.
Related: Kayla picks Detroit Lions to win Super Bowl 59
Over the last few years, you may have noticed a decline in commercial quality. Guess what: You can do something about it!
Doritos is reviving its fan-made commercial contest, Crash the Super Bowl, after an eight-year hiatus.
Fans are invited to make their own Doritos commercial and the best one will air during the Super Bowl.
The winner also receives $1 million.
A panel of judges will select the top 25 submissions, which will be narrowed down to three finalists which will be voted on by fans in January.
The winner receives $1 million and an all-expenses-paid trip to the Super Bowl in New Orleans on February 9, 2025.
The Crash the Super Bowl contest initially ran from 2006 to 2016 with the first winners airing during Super Bowl XLI in Detroit in 2007. During the years it ran, fans submitted more than 30,000 commercials for the contest. Many creators went on to get jobs in film, television and other media.
From now until November 11, fans can submit their commercials at DoritosCrash.com for the chance to win $1 million and have their ad air during Super Bowl LIX.
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